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The impact of this transformation will largely depend on two factors: Firstly, how strict will ICANN preserve their interpretation and implementation of this new domain name system change? Secondly, how quickly Internet users adjust, and for the matter, whether or not, they may also use these new generic domains.

To make way for progress, Google had to get over out small guys. They did this very effectively by indexing more sites and returning more relevant results for user inquires. Their lack of frills and fast, concise answers lured in 84.7% just about all web searches between its homepage and partner sites in early 2004. This led Yahoo to get their name off Google's connected with partners and strike out on their . Not by force, but through smarts Google prevails. Google's code of conduct is "Don't Be Evil".

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Partner Companies: Ask a person company or even an organization you just belong to to get a link from you on their site. They may say no, but even specific link from a related company looks good in the eyes of the search engines.